Department of Business Administration

• Interdisciplinary training on human resource management and applied psychology
  ・Provide students with a strong foundation in HRM and Applied Psychology
  ・Equip students with cutting-edge theories and practices in HRM thereby enabling them to recruit, motivate and retain appropriate employees and build up good employment relationships
  ・Enable students to understand employees’ personality, emotions, and behaviours, and to cope with management challenges in the rapidly changing business environment
• Overseas exchange study / compulsory internship
  In the final year of the course, students will go to the human resources management department for internships and doing research to practice what they have learned, and strengthen their practical ability. They will also be offered exchange opportunities at overseas universities for 1 semester/1 academic year
• Comprehensive study of the main areas of human resource management
• Have full knowledge of the leading technology of human resource management

Four Areas

• Fundamental Business Courses: Financial Accounting, Principles and Practice of Management, Business Communication, Business Strategy, Legal Environment of Business, Business Ethics and Corporate Social Responsibility
• HRM-based Courses: Organisational Behaviour, Principles of Human Resource Management, Training and Development, HR Analytics, Contemporary Recruitment and Selection, Reward Management, Industrial Relations and Labour Law
• Psychology-based Courses: Introductory Psychology, Personality and Individual Differences, Social Psychology
• Interdisciplinary Courses: Employee Well-being, Psychological Assessment in HRM, Work and Life-span Development

*For detailed curriculum, please refer to the departmental website.

Human Resource Management (HKIHRM)
Endorsement of this programme by the Hong Kong Institute of Human Resource Management (HKIHRM) will be sought. This accreditation will offer graduates the opportunity to further pursue a professional HRM recognition that is internationally recognized.

• Programme curriculum covers various professional skills in digital marketing, multimedia production and data analysis techniques, training students to become business strategists with entrepreneurial thoughts
• Students need to learn language, general education, business administration, corporate governance and related professional courses to improve business communication and technology application skills
• Overseas exchange study / compulsory internship
  We offer various internship opportunities offered by companies and digital marketing firms
• Student activities
  CEO lecture, mentorship programmes, internship programmes and various workshops. Students can prepare their career path better after graduation

• Fundamental Business
  Financial Accounting, Business Communication, Legal Environment of Business, Principles and Practice of Management, Quantitative Methods for Business
• Economics Digital Marketing and Online Business
  Capstone Project, Consumer Behaviour, Customer Insights and Experiences, Digital Analytics for Marketing, Digital Entrepreneurship, Digital Game Marketing, eBusiness Management, e-CRM, Internet and Social Media Marketing, Internet of Things
• Multimedia Application
  Computer Animation in Journalism and Communication, Computer Graphic Design and Publishing, Digitisation and Interactive Multimedia, Media Aesthetics, Visual Communication

*For detailed curriculum, please refer to the departmental website.

Chartered Institute of Marketing (CIM)
Students studying the BBA (Hons) in Digital Marketing are eligible to apply exemptions from the Chartered Institute of Marketing (CIM) at Level 6 (L6) Diploma in Professional Marketing modules (“Strategic Marketing” or “Marketing & Digital Strategy”), to which they will be required to pass, Mastering Metrics or Innovation in Marketing (Mandatory) plus one elective module to obtain the L6 Diploma in Professional Marketing qualification or pass Digital Optimisation and The Digital Customer Experience modules to gain the CIM Diploma in Professional Digital Marketing. In addition, the students need to study from three of the elective modules within their degree: for example, Digital Game Marketing, Public Relations Disciplines, Advertising and Design. They are also eligible for exemptions from the L4 Certificate.

Hong Kong Institute of Marketing (HKIM)
Student Membership: The Year-4 students from the BBA (Hons) in Digital Marketing are eligible to apply to become student members of HKIM.
Associate Membership: Graduates of the BBA (Hons) in Digital Marketing are eligible to apply to become associate members of HKIM.

• Comprehensive training on corporate governance, risk management & compliance
  Different from the Department of Law and Business, this programme focuses on training students to become professionals in corporate governance and compliance
• Students need to learn language, general education, business administration, corporate governance and related professional courses to improve business communication and technology application skills
• Overseas exchange study / compulsory internship
  This course provides students with internship opportunities in different professional institutions and listed companies, or exchange opportunities at overseas universities for 1 semester/1 academic year
• The course is accredited by the Hong Kong Institute of Chartered Secretaries (HKICS) and students can grant exemption for some courses, so that they can obtain relevant professional qualifications faster

• Commercial practice: Financial Accounting, Business Communication, Business Strategy, International Finance, Principles of Marketing, Financial Institutions in Hong Kong and China Corporate
• Governance: Capstone Project, Contemporary Issues in Corporate Governance, Business Ethics and Corporate Social Responsibility, Corporate Secretaryship, Corporate Environmental Governance
• Risk Management: Corporate Risk Management, Risk and Compliance, Financial Management, Investment Analysis and Portfolio Management
• Risk and Compliance: Hong Kong Taxation and Planning, Auditing and Professional Practice, Banking Law, Commercial Law, Company Law, Finance Law, Commercial Dispute Resolution

*For detailed curriculum, please refer to the departmental website.

Graduates of the programme will be granted exemption* from four courses under Professional Programme Part One of the Chartered Governance Qualifying Programme (CGQP) of the Hong Kong Institute of Chartered Secretaries (HKICS).

*Subject to final approval of HKICS